Market Study Fundamentals

Market studies are performed to evaluate real estate market conditions with regard to an existing or proposed property. The focus of a market study details competition within the submarket, the strength or weakness of the submarket. Also, market studies typically provide near-term forecasts for the conditions in a submarket and how the existing or proposed subject property is likely to perform within the submarket.

Most market studies are obtained by developers contemplating building a new apartment project, condominium project, commercial property or subdivision. In some market studies, the developer wants independent thought and insights regarding market conditions and the probability of success. In other market study cases, either partners or a lender require independent analysis regarding the proposed project.

While market studies are obtained for proposed projects, many real estate owners and investors benefit from market studies and/or market research for existing projects. The studies address upgrading interior amenities, common area amenities, or repositioning the property so it is better received by the market. Market research for an existing property can determine the prospective and concerns of existing tenants, prospective tenants, and independent leasing agents regarding the subject property. This market research can discern latent problems negatively affecting the property.

Elements of a market study typically include market rent or condo sale prices, market occupancy, absorption, projects under construction, proposed construction, capture rate for the subject property and the timing likely required to achieve stabilized occupancy for the proposed property. In many cases, market analysts are asked for insight regarding unit amenities, common area amenities, building size, unit sizes, and the overall level of finish for a property. In some cases, the developers simply ask the market analyst to conceptually design a project which best fits the subject market and location.

Market rent condo, sale prices and occupancy are determined by researching properties which are comparable to the existing or proposed subject property. Market absorption is ideally obtained from aggregate data provided by a primary data collector (someone who comprehensively surveys all properties in the market). Information on properties under construction and proposed for construction are obtained from a variety of sources including interviews with developers, brokers, data services, city permits and driving the subject submarket.

The market analyst develops opinions regarding market rental rates or asking prices for condos and occupancy for the subject property after compiling and analyzing the above referenced data. One of the critical opinions is the time required for a property to reach stabilized occupancy. This factor substantially affects the financial feasibility of the project.

Consider the project experience, depth of staff and experience of the consultant prior to engaging a consultant engaging a market study. A skilled market analyst can not only provided meaningful insights to market conditions and trends, but can also assist in refining development decisions regarding the project.

Sage Group is a national network of appraisers working together to provide a single source of information and analysis for
commercial real estate professionals across the country. Their expertise includes valuing partial interests, business personal property, real estate, business enterprise value, purchase price allocation for businesses, valuation for property tax appeals, estate tax valuation, expert witness testimony and valuation for condemnation.

For more information on our market studies, contact John Fisher at 713-375-4300, 1-800-856-7325 x 4300, or fill out our online form.